Storm nights fill voicemail boxes. Storm mornings fill diaries
ScaleLabs is the AI receptionist for UK roofers. It answers every call you cannot, captures what is damaged and where, separates the emergencies from the quotes, and sends you leads you can sequence into your day.
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Does this sound familiar?
The one place you can never answer the phone is the one place you spend all day: on a roof. And roofing demand arrives in bursts. After a night of high winds, everyone with a slipped tile or a leaking flat roof picks up the phone within the same few hours.
Industry research on missed calls says it plainly: around 85% of callers whose call goes unanswered never call back. They ring the next number on the list instead.
In a storm surge that plays out ruthlessly. The homeowner with water coming in does not wait, and by the time you are off the roof and checking your phone, the morning's enquiries have already found another roofer.
ScaleLabs answers every one of those calls at once. It never gets a busy tone, captures the damage and the postcode, tells genuine emergencies you are on it, and hands you an ordered list of jobs instead of a full voicemail box.
When customers call, ScaleLabs can…
Storm damage triage
Captures what is damaged, whether water is coming in, and how bad it is right now.
Leak emergencies
Active leaks get flagged to you immediately with the address and access details.
Quote requests
Re-roofs, flat roofs, fascias and guttering captured with property type and photos requested by text.
Insurance work
Notes when a claim is involved so you can bring the right paperwork to the visit.
Every call answered at once
Ten calls in an hour after a storm? All answered, none queued, none lost.
Owner notifications
Every lead arrives as a text and in your dashboard with a summary of the call.
What callers actually hear
Here is how a morning-after-the-storm call plays out. This is an illustration of a real call flow, not a recording of a customer.
The morning after the wind
Imagine the morning after a named storm. A roofing firm's phone rings eleven times before 10am while the team is already out on an emergency sheet-over. ScaleLabs answers all eleven: two active leaks flagged as urgent, six slipped-tile repairs captured with postcodes and photos requested, two quote requests for re-roofs, and one supplier call. The owner plans the next three days from one list at lunchtime, instead of returning voicemails all evening.
Plans from £79/mo
Starter at £149/mo is our main plan for small trade teams. Every plan includes managed setup and our 30-day service guarantee.
Questions roofers ask us
Is ScaleLabs a good AI receptionist for roofers?+
Yes. It is built for UK trades and handles the way roofing demand actually behaves, including the surge of calls after bad weather when every caller needs answering at once.
Can it handle emergency leak calls?+
Yes. You define what counts as urgent, for example water actively coming in. Those calls are escalated to you immediately with the address and details captured.
Will it know what to ask about roofing jobs?+
Yes. A slipped tile gets different questions from a full re-roof or a flat roof replacement. You approve the questions before it takes a live call.
Do I need a new phone number?+
No. You keep your number and forward calls when you are on a roof, after a few rings, or out of hours.
Can it give out my pricing?+
Only if you want it to. Most roofing work needs eyes on the roof first, and ScaleLabs sets that expectation politely while capturing everything you need for the visit.
What if a customer rings about an existing job?+
It takes a clear message tied to that job and keeps it out of your new-lead list, so follow-ups stay organised even in a busy week.
Does it answer after hours and at weekends?+
Yes, 24/7. Storm damage does not book appointments, and the calls that come in overnight are answered, triaged and waiting for you at 7am.
Stop losing roofer jobs to missed calls
Sign up free, hear the AI answer a call with your own business details, and go live with managed setup and a 30-day service guarantee.